About

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we are gold coast SOPHISTICATed fashion.
we offer a personal experience.  our style is sophsticated & edgey. we are the largest stockist of desigual & Joseph Ribkoff on the gold coast.

Change Alley was established in 1975. It is currently owned by Sally and Tony Elliott. Sally and Tony bring a fresh approach to Change Alley,  with their years of fashion experience, and solid portfolio of other business interests.

The philosophy of Change Alley is to be inventive, unique, innovative, fresh and forward thinking. The Change Alley product is sourced from around the globe. It comprises many well known labels, home grown in Australia and sourced from the best designers around the world: including the USA, Canada and Europe.  This boutique fashion chain, located on The Gold Coast, in Queensland, Australia, carry quality garments for affordable prices. Their ranges are fashion forward, yet traditional in cut, ensuring their customers comfort, without sacrificing style.  Change Alley Gold Coast Boutiques pride themselves on their stock of exclusive labels such as Desigual, Joseph Ribkoff, Orientique, Ping Pong, Noosa Amsterdam, Seven Sisters, Gabriella Frattini, Picadilly and more.